We design ready-to-wear and bespoke custom-made clothing for women.

Amaris Cuts started from our founder’s living room in Lekki, Lagos in late 2007, when after rediscovering her love for fashion, she started off by building an album of creative design sketches for different lines of clothes. The first line of Amaris clothing was born! At this stage, our founder engaged local tailors and closely supervised them to produce her designs. Her first customers were friends, family and church members in London and America who eagerly waited for her clothes each time she travelled on holidays or business trips.

In April 2010, our founder eventually took a leap of faith and resigned from a high profile but demanding position in the banking industry, to create more time to build her fashion brand. The business quickly moved into Adesola’s BQ. Armed with some seed money from family savings and a soft loan from her father, Adesola employed 2 skilled tailors and a beading staff and set to building her dream. Her mum, a well-known fashion designer donated two of her original sewing machines—authentic Japanese brands!! - and an interlocking machine. She also donated several pieces of décor, mirrors and other tools. The early days were heady and exciting times! Everyone mucked in, Adesola’s mother was her stand-in business consultant, her husband kept the books and helped manage finances, even the children helped arrange clothes and put on tags! Juggling home, mummy and wife duties whilst building a new business was challenging and stressful, but also exhilarating and rewarding.

Our first customers were former colleagues from UBA bank, friends, family and her original clients in the early days when she sold her brand from two luggage’s in the boot of her car! Amaris never did a planned advertisement. Clientele simply grew by word of mouth, well-wishers and satisfied customers. As the business grew bigger, more staff were employed and eventually the entire BQ was turned into a showroom and workshop. In 6 short years, Amaris had already far outgrown its humble beginnings. It was time for Amaris to move to the next stage.

In 2016, We opened up our flagship showroom and workshop in Lekki, a one-story standalone specially branded property in the heart of commercial Lekki. It was yet another bold step in the trajectory of the Amaris brand. Clientele grew even more rapidly, and we continued to expand our customer base.

Our founder’s late mother had a very strong influence on her ending up as a fashionista. Her late mum, Chief Mrs Margaret Taiye Adeniyi was a renowned fashion designer and an accomplished entrepreneur who ran a group of successful businesses from her huge complex in Basorun, Ibadan between 1981 and 2006 when she retired. A young Adesola, the 4^th child of 7 siblings grew up as part of the group of family businesses which included a fashion and design outfit - EXESCEE (formerly XANADU), which included a tailoring school, hair salon, barbing salon, and boutique. The group also included a boutique hotel, restaurant and a bakery all in one large complex. A good part of the founder’s childhood and that of her other 6 siblings involved working in different areas of the business right after school and closing with their mum except on days they had after school lessons. Initially, the founder and her siblings, naturally, did not quite enjoy the rigor and discipline involved in entrepreneurship at such an early age, but she quickly adjusted and soon found her niche in the fashion and hairdressing business. Adesola was very good with hair making and fixing weaves and she made a lot of extra pocket money during her university days and her prior days in London, fixing hair for friends and family. Adesola’s flair for entrepreneurship and fashion comes from her mother who imbibed the spirit of commerce, discipline and hard work in all her children. She insisted (especially the women) they all learn a skill or a trade, and her hard work and natural gift for commerce have always been a guiding light for Adesola.

The Amaris history is rich with the influence of family, friends and well-wishers. It is a brand built on friendship, loyalty, family and trust. Our brand is like an unfolding journey with different people contributing a bit of something. Hence our fashion exhibits warmth and confidence and ‘feel-good’. The ethos underpinning our brand is one of the closeness, trust and loyalty that comes with friendship, hence what we seek in Amaris, is a customer experience not merely buying a garment. We strive to provide a personal touch that leaves our women satisfied, positive and confident about their look.

Our colours are bold and vibrant and pleasant and they bring out the best of our customer’s looks. We have built our brand on the personal touch that comes with a bespoke outfit and we have taken our time to ensure we are able to translate that personal touch to a wider audience, with our new line - labeled “SERIES by AMARIS”. whilst still retaining the personal touch we are known for.

“SERIES by AMARIS” is our diffusion line of stylish and structured easy-wear and semi-formal pieces available for local and international deliveries. We will still continue to provide our bespoke experience, which will continue to be available in-store.